Monday, 28 April 2014

R.I.P Sony Walkman (Snr) ------Yu

http://www.bbc.co.uk/news/magazine-11618899

In this article, it is reported that Sony had stopped to produce Sony Walkman which is portable cassette-playing audio device.

Sony Walkman was released in 1979 and 220 million units were sold in the world.
It can be said as ' a 1980s icon no less memorable than  shoulder pads'.

 
 


The biggest achievement is that people have been able to enjoy music not only at home but also everywhere such as in a bus and walking.

On the other hand, it have emerged a phenomenon; sound leaking in the public space.

I do not have the Walkman for playing cassette tape but there were many people around me to use Walkman of mp3, so I am familiar with the name.

 


Nowadays, it is replaced by new portable audio device such as iPod and iPhone.

I think Sony have great technology in the term of design and quality of sound, however, they fell behind other companies on the point of establishing a network platform like iTunes, where people can buy music as well as listen to that. To tell the truth, Sony has the platform like iTunes now, but it has not been popularized because  the digital devices, in which the platform can be installed,  have not been defused in the world. I assume Sony should creat a innovative strategy for the global market not only for Japan in order to survive in the filed of music devices.
 
In addition, it is interesting that the manner has changed in a society according to emergence of new technology. For example, people are careful not to cause sound leakage when they listen to music in public transportation because it makes other passangers feel uncomfortable.
This can be recognized as one of the manner.
 
In Japan, it is considered talking mobile phone in public trasportation is breach of etiquette.
 
                                 'The insolent fellow! Put your mobile phone on vibrate in the train!'


However, it differs accourding to countries. In fact, there is no problem if we speak to a person on the mobile phone in public transportation in UK.

 
What do you think about a person who leaks music from the headphones and talks by the mobile phone in the bus?

No comments:

Post a Comment