Sunday, 27 April 2014

Digital radio plan sparks debate

Digital radio plan sparks debate
Government's Digital Britain report a news which said that government plans to switch the most national radio stations on to digital-only platforms at the end of 2015. of course, it is a kind of new media revolution. However, whether radio should follow television in moving totally from analogue to digital broadcasts is a controversial issue.



 A group of people who represent audiences and the other blind representative have expressed alarm about switching off analogue radio transmissions. Many older listeners, for whom their existing analogue radios are a vital link with the outside world, will not adapt the new media technology. what's more, analogue radio is particularly important to the blind and partially sighted. In British history, last time the BBC tried to move Radio 4 off its long wave frequency in 1992, furious listeners marched on Broadcasting House. 


 But government has now grasped the nettle. According to the BBC news, it is said that all national radio stations will disappear from the FM and AM wavelengths in six years' time which will be replaced by digital-only platforms.
Tony Moretta, chief executive of the UK's Digital Radio Development Bureau, said that  their group have got much better co-operation across the whole industry - the BBC, commercial radio, the car industry, the radio manufacturers, the retailers.

http://news.bbc.co.uk/1/hi/entertainment/8107778.stm

http://news.bbc.co.uk/1/hi/entertainment/8107507.stm
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4 comments:

  1. Unknown27 April 2014 at 10:25

    The radio really had changed a era.A great number of people use the radio instead of newspaper to listen the news as well as music.Besides,the radio was putted in everywhere recently such us cars、cellphones and televisions.General speaking,people's life was changed by radio,digital radio.

    ReplyDelete
    Replies
    1. Unknown27 April 2014 at 17:34

      yes i think so. we also have to keep up the this trend and wait for the digital era.

      Delete
  2. Unknown27 April 2014 at 14:23

    This will be one of the most significant changes from traditional media to digital media. Do you think whether such a revolution could benefit the old listeners and be accepted?

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    Replies
    1. Unknown27 April 2014 at 17:32

      some of these old listeners may not keep up the development of media technologies, however if government or our social public service can help them or creative some media technologies which are suitable for old listeners, i believe that these benefit to old listeners.

      Delete

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